Local and international brands will be included in the pro forma for the dissertation proposal.

Local and International Brands Marketing Pro Forma for Dissertation Proposal

Introduction

In today’s competitive market, brands play a crucial role in attracting and retaining customers. Whether it’s a local brand or an international brand, marketing strategies play a significant role in the success of the business. This dissertation proposal aims to analyze the marketing pro forma of both local and international brands and propose a new system that will provide advantages over the existing system.

Problem Statement

The problem lies in the fact that many local brands struggle to compete with international brands due to their limited resources and reach. Despite having quality products or services, local brands often fail to reach a larger audience and compete effectively in the market. This dissertation will explore the existing marketing systems of both local and international brands to identify the gaps and propose a more efficient system.

Existing System

The existing system of marketing for local brands usually involves traditional marketing channels such as print media, television, and local events. These methods are often limited in reach and effectiveness, especially when compared to the digital marketing strategies employed by international brands. International brands have the advantage of a larger budget and resources, enabling them to reach a global audience through social media, influencer marketing, and targeted online campaigns.

Disadvantages

The disadvantages of the existing system for local brands include limited reach, lack of resources, and difficulty in competing with international brands. Local brands often struggle to create brand awareness and attract new customers due to their limited marketing efforts. This puts them at a disadvantage in the competitive market, where international brands have a larger presence and customer base.

Proposed System

The proposed system aims to bridge the gap between local and international brands by leveraging digital marketing strategies to increase reach and brand awareness. By implementing a targeted online marketing campaign, local brands can effectively compete with international brands and attract a larger audience. This system will focus on social media marketing, influencer collaborations, and personalized marketing campaigns to engage customers and drive sales.

Advantages

The proposed system offers several advantages over the existing system, including increased reach, brand awareness, and customer engagement. By focusing on digital marketing channels, local brands can reach a larger audience and compete more effectively with international brands. This system also offers cost-effective solutions for marketing, enabling local brands to maximize their marketing efforts within a limited budget.

Features

Some key features of the proposed system include:

– Social media marketing: Engaging with customers on popular social media platforms to create brand awareness and drive sales.
– Influencer collaborations: Partnering with influencers in the industry to reach a wider audience and establish credibility.
– Personalized marketing campaigns: Tailoring marketing campaigns to individual customers to increase engagement and conversions.
– Data-driven strategies: Utilizing data analytics to measure the effectiveness of marketing campaigns and make informed decisions.

Conclusion

In conclusion, the proposed system for local and international brands marketing pro forma aims to level the playing field for local brands and enable them to compete effectively with international brands. By leveraging digital marketing strategies and focusing on customer engagement, local brands can increase brand awareness, reach, and sales. This dissertation will further explore the implementation of this system and analyze its impact on the market.