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questionnaire for advertising effectiveness pdf

Posted by:
Created at: Saturday 16th of March 2013 11:30:32 PM
Last Edited Or Replied at :Saturday 16th of March 2013 11:30:32 PM
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i want a questionnaire on advertisement eff..................[:=> Show Contents <=:]


Posted by: seminar class
Created at: Thursday 24th of February 2011 12:18:37 AM
Last Edited Or Replied at :Thursday 24th of February 2011 12:18:37 AM
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lation to arrive at a conclusion.
From the findings of this study, it is concluded that Grievance Handling Procedure followed
by the company is effective and satisfactory and suggestions are given for the further
improvement of the procedure so that all employees can be highly satisfied.
Employees differ as individuals, in their needs, expectations and 11behavior. When their
needs are not satisfied or their objectives are not achieved, the result is employee dissatisfaction. It is not an easy task for the management to keep all the employees satis..................[:=> Show Contents <=:]


Posted by: seminar surveyer
Created at: Monday 24th of January 2011 12:57:16 AM
Last Edited Or Replied at :Tuesday 23rd of August 2011 11:23:17 PM
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orce of an organization. The use of the term 'human resources' by organizations to describe the workforce capacity available to devote to the achievement of its strategies has drawn upon concepts developed in Organizational Psychology.

Recruitment forms a major part of an organization's overall resourcing strategies, which identify and secure people needed for the organization to survive and succeed in the short to medium-term.

Selection is the process in which candidates for employment are divided into two classes, those who are offered employment and those who are not to be.

T..................[:=> Show Contents <=:]


Posted by: seminar surveyer
Created at: Thursday 13th of January 2011 02:41:51 AM
Last Edited Or Replied at :Thursday 13th of January 2011 02:41:51 AM
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in a supermarket like manner and the store keeper fulfills the customer's order rather than allowing him to go inside and pick the goods for himself.
However, a problem with the big-sized retail stores is that owing to the heavy investment in the store, the turnover of the store (and it partially refers to impulse sales) must also be sufficiently high to justify the investment. In other words, as the store size increases, it becomes necessary that the impulse purchase also increase correspondingly to the turnover of the store. In the context of our research, the ratio of impulse purchase to t..................[:=> Show Contents <=:]

A survey on videocon

Posted by: project topics
Created at: Tuesday 06th of April 2010 01:21:19 PM
Last Edited Or Replied at :Tuesday 06th of April 2010 01:21:19 PM
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in society which is hierarchically ordered and whose members share similar values, interest behavior.
Social Factors:
It is also play important role in Buyerâ„¢s behavior. It includes references group, family and social role and status.
Reference Group:
It consists of all the groups that have a direct and indirect influence on the personâ„¢s attitude and behavior. The groups having a direct influence on a person are called membership group. It may influence either the purchase of products or selects of a particular brand or both of them also.
Family member is the most ..................[:=> Show Contents <=:]

Renewable Energy Technology Management Promoting Village Energy Security

Posted by: project topics
Created at: Friday 02nd of April 2010 11:36:47 PM
Last Edited Or Replied at :Friday 02nd of April 2010 11:36:47 PM
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o unavailability of electricity no value addition in any produce. Major agro produces are wheat, ground nuts, til, mustard and black gram.
There are 8 private dug wells, 2 govt dug wells and 3 hand pumps. Except 1 Panchayat hall there is not common infrastructure in the village. The present energy consumption pattern is as follows:
a. Kerosene (lighting fuel) : Approx 3000 L/year worth
Rs. 33,000
b. Diesel (irrigation fuel) : Approx 9000 L/year worth
Rs. 3,60,000
c. Wood and Dung cakes (cooking fuel) : Approx 35,000 kg /month
This economic out-flow is the main reason for their economic ..................[:=> Show Contents <=:]

Expectations and Perceptions of Service Quality in Old and New Generation Banks

Posted by: super
Created at: Saturday 13th of June 2009 10:56:20 PM
Last Edited Or Replied at :Saturday 13th of June 2009 10:56:20 PM
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ons (i.e., tangibility, reliability, responsiveness, assurance and empathy). This has led on to the development
of SERQUAL multiple item survey instrument.
Studies in banking sector service quality have been carried out in UK financial service sector by R.F. Blanchard
and R.R. Galloway. Ugur, Yavas Zeynep Bilges and Donald J. Shemwell carry out a similar study on service quality
in banking sector in Turkey. In all these studies the models developed by Parasuram, Zeithmal and Berry were used.
In addition to the above-mentioned studies, there are a number of studies internationally carried ..................[:=> Show Contents <=:]

Buying Behaviour and Promotion in Textile Retailing in Kerala

Posted by: super
Created at: Saturday 13th of June 2009 10:52:15 PM
Last Edited Or Replied at :Saturday 13th of June 2009 10:52:15 PM
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42 Indian Journal of Marketing ¢ July, 2007Page 7

Hasty, Ron and Reardor, James (1997), Retail Management, The McGraw-Hill Companies Inc. New York,
International Edition, pp-7-44,120-160.
Pradhan, Swapna, (2004), Retailing Management-Text and Cases, Tata McGraw-Hill Publishing Company Limited,
New Delhi, pp-207-222.
Panda, Tapan K and Sahadev, Sunil (2005), Sales and Distribution Management, Oxford University Press,
New Delhi, First Edition, pp 622-658.
Gayathri, H, Vinaya, M.C. and Lakshmisha, K,(2005-06) A pilot study on the service quality of Insurance compan..................[:=> Show Contents <=:]

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