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Title: BRAND AWARENESS OF LIJJAT PAPAD
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INTRODUCTION
Papad is very familiar product to all of us. Many people consume it daily while many enjoy various occasions like parties, marriages, festivals.
Papad has unique importance in India hospitality. In Sindhi community Papad & Pani is served as 1st welcome food.
Papad acts in supportive or supplementary role in regular food. It ranks equal with pickles & other dishes. Papad can be fried or roasted or it can also get in dals.
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Title: A STUDY ON BRAND AWARENESS IN DUROFLEX MATTRESS ALAPPUZHA
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1. Introduction to Study
Marketing deals with identifying and meeting human and social needs. Marketing is “meeting needs profitability”. Marketing is societal process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of values with others.
Modern market provides potential customer many opportunities to choose among commodities offered to him. It is a buyer’s market and he enjoys the pleasure of deciding the various alternative ....etc

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NEELAM SHARMA


SPENCERS RETAIL LIMITED
Company Profile

Company Profile Spencer's retail is the largest* supermarket chain in India. They offer a complete range of products & durables, from bread to bed cover; from toothpaste to even television sets. Today Spencer's has 100 stores spread across 25 cities with a retail trading area of more than half a million square feet, and we're growing rapidly. Spencer's is the shopping choice for millions across the country, 2.8 million to be exact, who fre ....etc

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Title: Brand-awareness-of-airtel
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Posted By: project report helper
Created at: Wednesday 13th of October 2010 02:16:53 AM
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Abstract:

Today the world economy has undergone a radical transformation in the last two decades. The companies are emerging at the faster level. The technology and advances have permitted companies to widen substantially both the Markets and suppliers sources. Now as companies are emerging with their new products, marketing has become exuberant activity in expanding the market globally.

Marketing starts with human need and wants. It is a human activity directed at satisfying needs a ....etc

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Title: Two Keys to Brand Power Developing Brand Identity and Brand Personality
Page Link: Two Keys to Brand Power Developing Brand Identity and Brand Personality -
Posted By: project uploader
Created at: Monday 13th of February 2012 10:32:09 PM
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Two Keys to Brand Power Developing Brand Identity and Brand Personality
Two of the key drivers to building brand strength are creating a distinct brand identity and
developing a unique brand personality. Unfortunately, semantics often gets in the way of
understanding how these two factors can influence brand power. Brand identity, for
example, is often used in a limited, graphic-centric manner or used interchangeably with
brand image. All too often, identity is seen as just the graphics, logos, colors, and symbols
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Title: Awareness levels of the Brand
Page Link: Awareness levels of the Brand -
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Created at: Wednesday 29th of December 2010 04:29:21 AM
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INTRODUCTION TO THE TOPIC
A brand is defined as “a name, term, sign, symbol (or) special design of these elements that is intended to identify the good (or) service of one seller (or) a group of seller

BRAND AWARENESS: The likelihood that consumers recognize the existence and availability of a company’s product or service. Creating brand awareness is one of the key steps in promoting a product.

Example:
In the soft drink industry, very little separates a generic soda from a brand-name ....etc

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