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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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re in new products are ITCs key challenges. Export ban and rising crop prices pose a threat for its agri-business, taxing its margins.
OVERALL STRATEGY
HUL
ITC

HUL always believes in customer friendly products with major emphasis on low cost overall without compromising on the quality of the product.
They are leveraging the capabilities and scale of the parent company and focusing on the value of execution.
The entire product portfolio is also being tweaked to include premium offerings such as Ponds Age Miracle and dove shampoo in skin and hair care.
ITC is focusing on deliveri..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
product strategy of fmcg companies , comparision hul and itc, cost leadership by itc , hul marketing strategy ppt 2011, comparison betwen hul and itc pdf , ppt on competitors analysis for hul, pricing strategy of hul and itc , ppt of the price of hul product, list of hul and itc products , brand loyalty project, compare the strategies of fmcg companies , business strategy of hul, itc or hindustan unilever ltd which is better , general project suggestions for hul, hul strategy vs itc strategy , hul vs itc marketing, marketing strategy of hul vs itc , price quality strategy of itc, marketing strategy of hindustan unilever limited , create a leadership strategy of hul,
nd accounts for over 80% of its profit. This cash-generating business has enabled it to take ambitious, but expensive bets in new segments and deliver modest profit growth.
Risk for both the companies
HUL
ITC
Being an MNC operating in India, HUL is more conservative in its strategies than its Indian counterparts. Moreover, given increasing competition, it faces the risk of being overtaken by domestic players in various categories. Prolonged inflation may lead to margin contraction, in case HUL is not able to pass on this burden to consumers. The company's large size also poses a problem, s..................[:=> Show Contents <=:]



Comparative study marketing strategies of HUL Soap


Posted by: smart paper boy
Created at: Friday 29th of July 2011 01:31:50 AM
Last Edited Or Replied at :Friday 29th of July 2011 01:31:50 AM
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ergents, toilet soaps, toothpastes shampoos, creams, powders, food products, confectioneries, beverages, cigarettes.
Typical characteristics of FMCG products.
Individual items are of small value. But all FMCG products put together account for a significant part of the consumer’s budget.
The consumer keeps limited inventory of these products and prefers to purchase them frequently, as and when required. Many of these products are perishable.
The consumer spends little time on the purchase decision. Rarely does he/she look for technical specification (in contrast to industrial go..................[:=> Show Contents <=:]



ROLE OF VARIOUS MARKETING STRATEGIES USED IN MOBILE INDUSTRIES


Posted by: seminar class
Created at: Sunday 01st of May 2011 11:52:08 PM
Last Edited Or Replied at :Sunday 01st of May 2011 11:52:08 PM
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s obtain what they need and want through creating and exchanging products and value with others. (Kotler & Armstrong 1987)
The Mission of marketing is satisfying customer needs. That takes place in a social context. In developed societies marketing is needed in order to satisfy the needs of society's members. Industry is the tool of society to produce products for the satisfaction of needs.
Marketing is one of the most important functions in business. It is the discipline required to understand customers' needs and the benefits they seek. Academics does not have one commonly agreed upon de..................[:=> Show Contents <=:]



THE PRICING AND SALES STRATEGY OF SECONDARY AND BY-PRODUCTS AT SAIL BOKARO


Posted by: seminar class
Created at: Saturday 30th of April 2011 06:08:58 AM
Last Edited Or Replied at :Saturday 30th of April 2011 06:08:58 AM
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egulations. Top 10 Leading Players in steel Industry have been profiled namely Steel Authority of India (SAIL), Tata Steel, ESSAR Steel and JSW Steel in this report and analyzed on the basis of financial and operational performance and compares their Competitive Positioning along with future outlook in the light of increasing trend in investments in the domestic industry .Steel Industry in India is on an upswing because of the strong global and domestic demand. India's rapid economic growth and soaring demand by sectors like infrastructure, real estate and automobiles, at home and abroad, has ..................[:=> Show Contents <=:]



Asian Paints Ltd


Posted by: seminar class
Created at: Thursday 24th of March 2011 01:38:26 AM
Last Edited Or Replied at :Thursday 24th of March 2011 01:38:26 AM
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.0
kilogram), growth in construction sector (it is being offered industry status) & growth in
the auto/white goods market respectively spurring demand for decorative & industrial
paints. The impact of recent issues & trends (like raw material costs, excise duty
rationalizations, quality consciousness in user segments) on the industry dynamics can
also be seen. The industry has also witnessed increased activity in the industrial variety of
paints with the entry of Multi-National Companies in auto, consumer durables etc, which
has been gaining steadily over decorative paints in the last o..................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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antage for any competitor. For sports not conducive to eyewear, such as golf, tennis and soccer, athletes will see marked improvement, even on days where the sun’s not at its brightest.
Nike MaxSight provides through-and-through tinting (unlike cosmetically tinted lenses), so there’s no bending or scattering of light. Plus there’s limited incidental light or peripheral flickering creeping around the sides, as with sunglasses. Athletes tested in Nike MaxSight lenses found they squinted less, were able to relax more, and had exceptional views of contours and movement.
Marco Materazzi of ..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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he others pla..................[:=> Show Contents <=:]



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