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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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ver Ltd.)
This Company is earlier known as Hindustan Lever Ltd. This is Indians largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products, and also food and Water Purifier available with it. According to Brand Equity, HUL has largest no of brands in most trusted brands list.
16 of HULs brands featured in AC-Nielson Brand Equity list of 100 most trusted brands in 2008 in an annual survey. For the entire year ending March - 2009 net turnover of company is Rs. 20239.33 Crore which is 47.99% higher than 31st December 2007s Rs. 13675.4..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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petitive prices. Its tremendous reach through extensive distribution chain has been a competitive advantage.
Additionally, the company's e-choupal model for direct procurement is well known under which ITC partners with over 100,000 farmers for spices and wheat procurement and an even larger number for oilseeds. This kind of rural pedigree is hard to beat
Growth Drivers
HUL
ITC
The Company has been launching new products and brand extensions, with investments being made towards brand-building and increasing its market share. HUL is also streamlining its various business operations..................[:=> Show Contents <=:]



Comparative study marketing strategies of HUL Soap


Posted by: smart paper boy
Created at: Friday 29th of July 2011 01:31:50 AM
Last Edited Or Replied at :Friday 29th of July 2011 01:31:50 AM
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f the consumer’s budget.
The consumer keeps limited inventory of these products and prefers to purchase them frequently, as and when required. Many of these products are perishable.
The consumer spends little time on the purchase decision. Rarely does he/she look for technical specification (in contrast to industrial goods). Brand loyalties or recommendations of reliable retailer/dealer drive purchase decisions.
Trail of a new products i.e. brand switching is often induced by heavy advertisement, recommendation of the retailer or neighbours/friends.
These products cater to necessitie..................[:=> Show Contents <=:]



ROLE OF VARIOUS MARKETING STRATEGIES USED IN MOBILE INDUSTRIES


Posted by: seminar class
Created at: Sunday 01st of May 2011 11:52:08 PM
Last Edited Or Replied at :Sunday 01st of May 2011 11:52:08 PM
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as introduced. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses - mobile phones and telecommunications networks. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses - mobile phones and telecommunications networks. Nokia's history conta..................[:=> Show Contents <=:]



THE PRICING AND SALES STRATEGY OF SECONDARY AND BY-PRODUCTS AT SAIL BOKARO


Posted by: seminar class
Created at: Saturday 30th of April 2011 06:08:58 AM
Last Edited Or Replied at :Saturday 30th of April 2011 06:08:58 AM
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rope the figure is around 600 tonnes.
India is deficient in raw materials required by the steel industry. Iron ore deposits are finite and there are problems in mining sufficient amounts of it. India's hard coal deposits are of low quality.
Insufficient freight capacity and transport infrastructure impediments too hamper the growth of Indian steel industry.
Strengths of Indian Steel Industry
• Low labour wage rates
• Abundance of quality manpower
• Mature production base
• Positive stimuli from construction industry
• Booming automobile industry
Outlook The outlook f..................[:=> Show Contents <=:]



Asian Paints Ltd


Posted by: seminar class
Created at: Thursday 24th of March 2011 01:38:26 AM
Last Edited Or Replied at :Thursday 24th of March 2011 01:38:26 AM
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ficiencies to retain profits which
are under pressure on account of dropping prices. The customer (retailer for the
company) is seen to be dictating terms so companies have no choice but to lure more
customers through incentives. At the same time, companies also need to attract final
consumers by offering value-added services.
So we came up with the following recommendations: To take up trade
promotions, to build up relations with the intermediaries, a need to improve current
inventory levels to cut down costs, a need to promote sub brands so as to increase subbrand
awareness among the..................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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: In August 2004, Nike created the Exeter Brands Group, a wholly owned subsidiary, dedicated to building athletic footwear and apparel brands for the value retail channel. This portfolio of brands includes the Official Starter Properties LLC and Official Starter LLC which are the sole owners and licensors of the Starter, Team Starter and Asphalt brand names as well as master licensee of the Shaq and Dunkman brands, a line of athletic apparel, footwear and accessory products for the value retail channel.
Separate business units within the Nike brand include The Jordan/Jumpman 23 brand and Nike..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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trategy of all the players. The market is intense and every customer is valuable to its operator.

..................[:=> Show Contents <=:]



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