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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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his Company is earlier known as Hindustan Lever Ltd. This is Indians largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products, and also food and Water Purifier available with it. According to Brand Equity, HUL has largest no of brands in most trusted brands list.
16 of HULs brands featured in AC-Nielson Brand Equity list of 100 most trusted brands in 2008 in an annual survey. For the entire year ending March - 2009 net turnover of company is Rs. 20239.33 Crore which is 47.99% higher than 31st December 2007s Rs. 13675.43 Crore driv..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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egy is to generate a competitive advantage, increase the loyalty of customers and to beat competitors. 
FIVE MAIN COMPETITIVE STRATEGIES ARE:
· Overall low cost leadership strategy
· Best cost providers strategy
· Broad differentiation strategy
· Focused low cost strategy
· Focused differentiation strategy
Here competitive strategy varies from sector to sector and company to company. Thus, it is not easy to predict a single or to find a single strategy for the whole sector. When we come on to FMCG Sector main strategies lay behind market strategies, cost, and quality s..................[:=> Show Contents <=:]



Comparative study marketing strategies of HUL Soap


Posted by: smart paper boy
Created at: Friday 29th of July 2011 01:31:50 AM
Last Edited Or Replied at :Friday 29th of July 2011 01:31:50 AM
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ctive is to do the survey of small samples in various parts of Barielly and fill up the Questionnaire by them.
 To give suggestions to the various companies why their market share are decreasing and how to improve their values.
 My research objective is to make out the research for the companies with the less expenditure on the research process with the maximum amount of profit by the research done.
 To check out which one of the company expands more money on their advertisement.
Introduction
FMCG

FMCG refers to consumer non-durable goods requirement for daily or frequent..................[:=> Show Contents <=:]



ROLE OF VARIOUS MARKETING STRATEGIES USED IN MOBILE INDUSTRIES


Posted by: seminar class
Created at: Sunday 01st of May 2011 11:52:08 PM
Last Edited Or Replied at :Sunday 01st of May 2011 11:52:08 PM
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RITY DEALER SHOP”
Secondary data are collected from Books, Internet, Magazines
• Objective of the Study:-
The objectives of the present study are:-
1) To get the better view of Various Marketing Strategies used in Mobile Companies
2) To know the facilities provided by Nokia Company to its Customers
3) To know the special schemes designed by the Nokia Company &
especially for the benefit of the Customers.
Limitations of Study:-
1) The study is based on the information provided by Nokia ‘s Mobile Str..................[:=> Show Contents <=:]



THE PRICING AND SALES STRATEGY OF SECONDARY AND BY-PRODUCTS AT SAIL BOKARO


Posted by: seminar class
Created at: Saturday 30th of April 2011 06:08:58 AM
Last Edited Or Replied at :Saturday 30th of April 2011 06:08:58 AM
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steel companies to improve the quality of their steel products and thus enhance their export prospects.
..................[:=> Show Contents <=:]



Asian Paints Ltd


Posted by: seminar class
Created at: Thursday 24th of March 2011 01:38:26 AM
Last Edited Or Replied at :Thursday 24th of March 2011 01:38:26 AM
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y grew
from being a family-managed, small-time paint manufacturer to a professionally
managed organization competing with the best companies in the world. By 1967, through
innovative R&D and ambitious grass-roots marketing, forming strong relationships with
thousands of paint dealers in small towns all over India, the company jolted its
multinational competitors by emerging as India’s number one paint company.
For the next thirty years they maintained their position as market leader through
i. Excellent marketing
ii. Intensive distribution, and
iii. Leadership in Information Technol..................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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cing, advertising, promotion, sales, channels, and the company website. Suggestions are made on each and every one of these aspects; improvements and innovations are recommended.
The plan then goes on to the customer analysis section. The customer base is identified and various segments are pointed out. Various criteria and factors have been taken into consideration while segmenting the market. We have also tried to ascertain why customers buy these products, how they choose, and what factors matter most when making their decisions.
The last few pages of this marketing plan deal with the va..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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ital expenditure by 60-65% and also improves operating efficiency due to benefits occurring from sharing of infrastructure.

Competitive Behavior
The competition is very fierce among the national players as well as local players. As soon as any scheme or Promotions are introduced in the market by any of the players, it is copied by the competitors leaving almost no lead time for player. The Market leader Bharti Airtel and Reliance Mobile Services have presence in 23 and 20 circles resp. whereas Vodafone has only in 16 circles.
The Marketing Strategies of both the others pla..................[:=> Show Contents <=:]



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