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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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inesses. Investors who want to bank on its execution ability in FMCG can consider the stock with a long-term horizon...................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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in most trusted brands list.
16 of HULs brands featured in AC-Nielson Brand Equity list of 100 most trusted brands in 2008 in an annual survey. For the entire year ending March - 2009 net turnover of company is Rs. 20239.33 Crore which is 47.99% higher than 31st December 2007s Rs. 13675.43 Crore driven mainly by domestic FMCGs with net profit stood at Rs. 2496.45 Crore.
Products of HUL are: Annapurna; Ayush; Axe; Breeze; Bru; Brooke bond; Clinic; Dove; Fair & Lovely; Hamam; Liril; Lux; Pears; Ponds; Pepsodent; Pureit; Rexona; Rin; Sunlight; Surf excel; Vaseline; Wheel.
ITC Limited
This Com..................[:=> Show Contents <=:]



Comparative study marketing strategies of HUL Soap


Posted by: smart paper boy
Created at: Friday 29th of July 2011 01:31:50 AM
Last Edited Or Replied at :Friday 29th of July 2011 01:31:50 AM
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may have expected, with earnings below expectations and a series of management shake ups as a result of under performance. The group got back on track during 2002 with the purchase of Clairol and Wella and a renewed focus on core products. Following dynamic performance in 2004 and 2005, P&G demonstrated the strength of its recovery with the January 2006 announcement that it has agreed a deal to acquire legendary personal care products rival Gillette. Advertising Age/TNS estimated global measure advertising expenditure of $5.8bn in 2004, making P&G the world’s #1 advertiser.
Procter & Gam..................[:=> Show Contents <=:]



ROLE OF VARIOUS MARKETING STRATEGIES USED IN MOBILE INDUSTRIES


Posted by: seminar class
Created at: Sunday 01st of May 2011 11:52:08 PM
Last Edited Or Replied at :Sunday 01st of May 2011 11:52:08 PM
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support the mobile device business groups: Customer and Market Operations and Technology Platforms.”2 In the year 2004 Nokia’s net sales for mobile phones were 18 507 million euro, which went down 12% from 2003. Nokia’s market areas were Europe/Africa/Middle East (55% of net sales), Asian Pacific and China (25%) and Americas (20%). Nokia’s market share in Europe was 45,8% in 2003, in 2004 it was 34,8% and in the third quarter of 2005 it was 36%.3 The average number of personnel for 2004 was 53 511. At the end of 2004, Nokia employed 55 505 people worldwide. In 2004, Nokia′s personnel..................[:=> Show Contents <=:]



THE PRICING AND SALES STRATEGY OF SECONDARY AND BY-PRODUCTS AT SAIL BOKARO


Posted by: seminar class
Created at: Saturday 30th of April 2011 06:08:58 AM
Last Edited Or Replied at :Saturday 30th of April 2011 06:08:58 AM
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ary producers. The main producers and other major producers have integrated steel making facility with plant capacities over 0.5 mT and utilize iron ore and coal/gas for production of steel. The main producers are Tata Steel, SAIL, and RINL, while the other major producers are ESSAR, ISPAT and JVSL. The secondary sector is dispersed and consists of: (1) Backward linkage from about 120 sponge iron producers that use iron ore and non-coking coal, providing feedstock for steel producers; (2) Approximately 650 mini blast furnaces, electric arc furnaces, induction furnaces and energy optimizing fur..................[:=> Show Contents <=:]



Asian Paints Ltd


Posted by: seminar class
Created at: Thursday 24th of March 2011 01:38:26 AM
Last Edited Or Replied at :Thursday 24th of March 2011 01:38:26 AM
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dustries Limited
Berger International Limited
Taubmans Paints
Scib Paints Limited...................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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vities.
The project moves on to the crux of the matter – the marketing plan to be followed by Nike in India. Firstly, the objectives behind this plan and the core strategy are stated. Customers to be eventually targeted are described and compared with competitors’ customer targets. After starting the objectives and reasoning behind them, the actual marketing programs are described in detail. This includes aspects such as pricing, advertising, promotion, sales, channels, and the company website. Suggestions are made on each and every one of these aspects; improvements and innovations are ..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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Ashutosh Modi
Avinash Jhunjhunwala
Avnish GargMarketing Management II : Vodafone Essar Ltd

Analysis of the competitive market environment
With the first leg of growth in the metro circles (70% penetration) almost peaking out, the Indian mobile sector is on its second wave of growth from semi-urban and rural areas. The mobile subscriber base has increased by a 91% CAGR, over 2002-07 to 162mn and to 201mn in August 2007. In order to keep the growth engines at full throttle, mobile operators are now increa..................[:=> Show Contents <=:]



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