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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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-play FMCG company, since cigarettes is its primary business.
It is diversifying into non-tobacco.
FMCG segments like foods, personal care, paper products, hotels and agri-business to reduce its exposure to cigarettes.
PERFORMANCE
After stagnating between 1999 and 04, the company is back on the growth track. In the past three years, till 2008 HULs net sales have witnessed a CAGR of 11%, while net profit has posted a CAGR of 17%.
Despite diversification, ITCs reliance on cigarettes is still huge. The tobacco business contributes 40% to its revenues, and accounts for over 80% of it..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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unching new products and brand extensions, with investments being made towards brand-building and increasing its market share. HUL is also streamlining its various business operations, in line with the One Unilever philosophy adopted by the Unilever group worldwide. Introduction of premium products and addition of new consumers via market expansion will be HULs growth drivers.
ITCs backward integration to ensure that its products pass efficiently from the farms to consumers has helped it to cut down supply and procurement costs. ITCs non-cigarette FMCG business leverages the large distributio..................[:=> Show Contents <=:]



Comparative study marketing strategies of HUL Soap


Posted by: smart paper boy
Created at: Friday 29th of July 2011 01:31:50 AM
Last Edited Or Replied at :Friday 29th of July 2011 01:31:50 AM
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quirement for daily or frequent use. Typically, a consumer buys these goods at least once a month.
The sector covers a wide gamut of products such as detergents, toilet soaps, toothpastes shampoos, creams, powders, food products, confectioneries, beverages, cigarettes.
Typical characteristics of FMCG products.
Individual items are of small value. But all FMCG products put together account for a significant part of the consumer’s budget.
The consumer keeps limited inventory of these products and prefers to purchase them frequently, as and when required. Many of these products ar..................[:=> Show Contents <=:]



ROLE OF VARIOUS MARKETING STRATEGIES USED IN MOBILE INDUSTRIES


Posted by: seminar class
Created at: Sunday 01st of May 2011 11:52:08 PM
Last Edited Or Replied at :Sunday 01st of May 2011 11:52:08 PM
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and standardized technical solutions made it possible to produce an increasingly extensive product range more effectively. The extensive range of mobile phone models, covering all user groups, is one of the reasons why Nokia became the market leader.
INTRODUCTION TO MARKETING
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. The new definition of marketing, as released by the Ameri..................[:=> Show Contents <=:]



THE PRICING AND SALES STRATEGY OF SECONDARY AND BY-PRODUCTS AT SAIL BOKARO


Posted by: seminar class
Created at: Saturday 30th of April 2011 06:08:58 AM
Last Edited Or Replied at :Saturday 30th of April 2011 06:08:58 AM
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advantages compared to production facilities in (Western) Europe or the US. It is also expected that steel industry will undergo a process of..................[:=> Show Contents <=:]



Asian Paints Ltd


Posted by: seminar class
Created at: Thursday 24th of March 2011 01:38:26 AM
Last Edited Or Replied at :Thursday 24th of March 2011 01:38:26 AM
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nology
In 1996-97 the total sales of Asian Paints reached $175 million, almost double that of
Goodlass Nerolac Paints, (1996-97 sales $94 million) the number two paint company in
the country and Asian Paints continues to be a market leader in the decorative paints
segment till date. In 1998, the company embarked on a major restructuring strategy
under the guidance of management consultants, Booz Allen & Hamilton. The
restructuring was done to bring greater focus to its business, improve efficiencies, control
cost and strengthen its leadership position. After the completion of the restru..................[:=> Show Contents <=:]



MARKETING STRATEGY OF NIKE AT NIKESHOES INDUSTRIES LIMITED


Posted by: seminar class
Created at: Saturday 19th of March 2011 04:21:29 AM
Last Edited Or Replied at :Saturday 19th of March 2011 04:21:29 AM
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and controlled
INTRODUCTION
BACKGROUND OF THE PROBLEM

Since the late 1980s, Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want, and second-guessing them can be expensive, says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words, “The benefits and costs of fitting individual customer ..................[:=> Show Contents <=:]



Marketing Management II Vodafone Essar Ltd


Posted by: projectsofme
Created at: Thursday 07th of October 2010 01:59:49 AM
Last Edited Or Replied at :Thursday 07th of October 2010 01:59:49 AM
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s on its second wave of growth from semi-urban and rural areas. The mobile subscriber base has increased by a 91% CAGR, over 2002-07 to 162mn and to 201mn in August 2007. In order to keep the growth engines at full throttle, mobile operators are now increasing their focus and coverage in the semi- urban and rural areas to sustain the growth momentum. Declining tariffs, lower entry costs, cheaper handsets and increasing network coverage are the factors that are likely to drive growth. The mobile subscriber base is expected to grow by a 35% CAGR to 400mn over FY07-10E. While lower tariffs are li..................[:=> Show Contents <=:]



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