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Integrated Marketing Communications


Posted by: Computer Science Clay
Created at: Tuesday 24th of February 2009 12:41:35 PM
Last Edited Or Replied at :Tuesday 24th of February 2009 12:41:35 PM
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quity and increased market share.

Example: McDonalds, Logitech International, Hyatt Regency.

The concept of IMC involves two fundamental aspects:

1. Consistency of positioning, message and tone across all different media.

2. Simultaneous achievement of several specific marketing goals.
(Awareness Increased sales, brand building etc.)

The concept of IMC is most relevant and critical to multi product companies or a business group having multiple companies in different sectors. Example: HLL, Reliance, TATA's.

However there are few challenges, in implementation of an integrated ..................[:=> Show Contents <=:]



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Posted by:
Created at: Monday 24th of February 2014 12:43:30 PM
Last Edited Or Replied at :Monday 24th of February 2014 12:43:30 PM
i m c of parle g,
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THANKSSSSSSSSS..................[:=> Show Contents <=:]



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Created at: Friday 08th of November 2013 06:07:44 PM
Last Edited Or Replied at :Friday 08th of November 2013 06:07:44 PM
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Created at: Saturday 30th of March 2013 03:22:42 PM
Last Edited Or Replied at :Tuesday 02nd of April 2013 05:33:33 AM
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Created at: Wednesday 19th of December 2012 08:23:11 PM
Last Edited Or Replied at :Wednesday 19th of December 2012 11:10:33 PM
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Hi

Kindly provide me with the Integrated marketing communication Samsung ppt fo..................[:=> Show Contents <=:]



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Posted by:
Created at: Friday 19th of October 2012 09:27:20 AM
Last Edited Or Replied at :Saturday 20th of October 2012 02:39:08 AM
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Integrated Marketing Communications


Posted by: Computer Science Clay
Created at: Tuesday 24th of February 2009 12:41:35 PM
Last Edited Or Replied at :Tuesday 24th of February 2009 12:41:35 PM
Communications, Marketing , Integrated, project topics on imc , marketing, project topics marketing communications , integrated marketing communications project presentation topics, integrated marketing comunication of tata , integrated marketing communication examples india, projecct topics for intergrated marketing communication , mba projects integrated marketing communication, project topics in marketing communication , integrated marketing communication campaign examples, mba project report on imc , project report on integrated marketing communication, seminar exercise on integrated marketing communications , integrated marketing communications topicsx,
vant and critical to multi product companies or a business group having multiple companies in different sectors. Example: HLL, Reliance, TATA's.

However there are few challenges, in implementation of an integrated marketing communication exercise in any enterprise:

1. Every departmental manager has his own specific objective or targets.

a. A sales promotion manager would only be interested in increase his sales even if it means, doing it at the cost of diluting the brand equity.

2. Benefits derived over a period of time, which might de-motivate the marketing people.

3. The endur..................[:=> Show Contents <=:]



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