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Integrated Marketing Communications


Posted by: Computer Science Clay
Created at: Tuesday 24th of February 2009 12:41:35 PM
Last Edited Or Replied at :Tuesday 24th of February 2009 12:41:35 PM
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faction. Next comes in the solution provider, in form of the product or individual who would use the product.
Example: The TVCs of Iodex, Surf, Cherry Blossoms.

SLICE OF LIFE FORMAT

Such TVCs' are often vague in terms of sequence but depict a real life scenario experienced by the target audience in day-to-day life. The Product or service is introduced in the background as a part of the happening.
Example: Reliance RIM Campaign, Fevicol - Bus in Rajasthan commercial.

DEMONSTRATION FORMAT

It involves demonstrating the usage and effect of product, in real life situation. Such commer..................[:=> Show Contents <=:]



integrated marketing communication of parle g


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Created at: Monday 24th of February 2014 12:43:30 PM
Last Edited Or Replied at :Monday 24th of February 2014 12:43:30 PM
i m c of parle g,
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4ps of marketing mix of nerolac


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Created at: Friday 08th of November 2013 06:07:44 PM
Last Edited Or Replied at :Friday 08th of November 2013 06:07:44 PM
tools of integrated marketing communication nerolec paints ,
i need marketin..................[:=> Show Contents <=:]



marketing ppt of kotak mahindra bank


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Created at: Saturday 30th of March 2013 03:22:42 PM
Last Edited Or Replied at :Tuesday 02nd of April 2013 05:33:33 AM
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Integrated marketing communication of kota..................[:=> Show Contents <=:]



To obtain integrated marketing communication samsung ppt


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Created at: Wednesday 19th of December 2012 08:23:11 PM
Last Edited Or Replied at :Wednesday 19th of December 2012 11:10:33 PM
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Kindly provide m..................[:=> Show Contents <=:]



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Created at: Friday 19th of October 2012 09:27:20 AM
Last Edited Or Replied at :Saturday 20th of October 2012 02:39:08 AM
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Integrated Marketing Communications


Posted by: Computer Science Clay
Created at: Tuesday 24th of February 2009 12:41:35 PM
Last Edited Or Replied at :Tuesday 24th of February 2009 12:41:35 PM
Communications , Marketing, Integrated , project topics on imc, marketing , project topics marketing communications, integrated marketing communications project presentation topics , integrated marketing comunication of tata, integrated marketing communication examples india , projecct topics for intergrated marketing communication, mba projects integrated marketing communication , project topics in marketing communication, integrated marketing communication campaign examples , mba project report on imc, project report on integrated marketing communication , seminar exercise on integrated marketing communications, integrated marketing communications topicsx , imc project topics ideas,
of IMC (Integrated Marketing Communications) aims at addressing this issue. Though, easier said than done, very few organizations have managed to switch over to IMC from stand alone marketing efforts. But the organizations which have transformed themselves towards this arrangement are reaping the rewards in terms of higher returns from investment in marketing activities, increase in brand's equity and increased market share.

Example: McDonalds, Logitech International, Hyatt Regency.

The concept of IMC involves two fundamental aspects:

1. Consistency of positioning, message and tone ac..................[:=> Show Contents <=:]



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