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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
product strategy of fmcg companies , comparision hul and itc, cost leadership by itc , hul marketing strategy ppt 2011, comparison betwen hul and itc pdf , ppt on competitors analysis for hul, pricing strategy of hul and itc , ppt of the price of hul product, list of hul and itc products , brand loyalty project, compare the strategies of fmcg companies , business strategy of hul, itc or hindustan unilever ltd which is better , general project suggestions for hul, hul strategy vs itc strategy , hul vs itc marketing, marketing strategy of hul vs itc , price quality strategy of itc, marketing strategy of hindustan unilever limited , create a leadership strategy of hul,
ome of the most popular brands in the country across various categories, including soaps, detergents, shampoos, tea and face creams.
ITC is not a pure-play FMCG company, since cigarettes is its primary business.
It is diversifying into non-tobacco.
FMCG segments like foods, personal care, paper products, hotels and agri-business to reduce its exposure to cigarettes.
PERFORMANCE
After stagnating between 1999 and 04, the company is back on the growth track. In the past three years, till 2008 HULs net sales have witnessed a CAGR of 11%, while net profit has posted a CAGR of 17%.
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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
product strategy of fmcg companies , comparision hul and itc, cost leadership by itc , hul marketing strategy ppt 2011, comparison betwen hul and itc pdf , ppt on competitors analysis for hul, pricing strategy of hul and itc , ppt of the price of hul product, list of hul and itc products , brand loyalty project, compare the strategies of fmcg companies , business strategy of hul, itc or hindustan unilever ltd which is better , general project suggestions for hul, hul strategy vs itc strategy , hul vs itc marketing, marketing strategy of hul vs itc , price quality strategy of itc, marketing strategy of hindustan unilever limited , create a leadership strategy of hul,
of household products available with it. It has Home & Personal Care products, and also food and Water Purifier available with it. According to Brand Equity, HUL has largest no of brands in most trusted brands list.
16 of HULs brands featured in AC-Nielson Brand Equity list of 100 most trusted brands in 2008 in an annual survey. For the entire year ending March - 2009 net turnover of company is Rs. 20239.33 Crore which is 47.99% higher than 31st December 2007s Rs. 13675.43 Crore driven mainly by domestic FMCGs with net profit stood at Rs. 2496.45 Crore.
Products of HUL are: Annapurna; Ayush..................[:=> Show Contents <=:]



ROLE OF FMCG COMPANIES IN RURAL SECTOR


Posted by: projectsofme
Created at: Thursday 07th of October 2010 02:35:48 AM
Last Edited Or Replied at :Thursday 07th of October 2010 02:35:48 AM
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and languages
 

CHALLENGES OF FMCG COMPANIES IN RURAL SECTOR
Low level of literacy

low per capita incomes 

logistics, storage, handling and transport

market organization and staff

product positioning




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