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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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brands in 2008 in an annual survey. For the entire year ending March - 2009 net turnover of company is Rs. 20239.33 Crore which is 47.99% higher than 31st December 2007s Rs. 13675.43 Crore driven mainly by domestic FMCGs with net profit stood at Rs. 2496.45 Crore.
Products of HUL are: Annapurna; Ayush; Axe; Breeze; Bru; Brooke bond; Clinic; Dove; Fair & Lovely; Hamam; Liril; Lux; Pears; Ponds; Pepsodent; Pureit; Rexona; Rin; Sunlight; Surf excel; Vaseline; Wheel.
ITC Limited
This Company was earlier known as Imperial Tobacco Company of India Ltd.
It is Currently headed by Yogesh Chander D..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
product strategy of fmcg companies , comparision hul and itc, cost leadership by itc , hul marketing strategy ppt 2011, comparison betwen hul and itc pdf , ppt on competitors analysis for hul, pricing strategy of hul and itc , ppt of the price of hul product, list of hul and itc products , brand loyalty project, compare the strategies of fmcg companies , business strategy of hul, itc or hindustan unilever ltd which is better , general project suggestions for hul, hul strategy vs itc strategy , hul vs itc marketing, marketing strategy of hul vs itc , price quality strategy of itc, marketing strategy of hindustan unilever limited , create a leadership strategy of hul,
company has developed by selling cigarettes over the years. A rich product mix, along with ramp-up of investments in its new sectors, will be instrumental in charting ITCs growth path.
Conclusion
HULs up-and-running business model is a treat for investors seeking exposure in the FMCG segment. The company has delivered in the past and has the potential to do better in future. In the small and medium term. ITCs growth story is still evolving.
ITC is eyeing the pie which HUL and other FMCG players currently enjoy. Though risky, the companies business model will pay off in the long run...................[:=> Show Contents <=:]



ROLE OF FMCG COMPANIES IN RURAL SECTOR


Posted by: projectsofme
Created at: Thursday 07th of October 2010 02:35:48 AM
Last Edited Or Replied at :Thursday 07th of October 2010 02:35:48 AM
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seS to go Rural

Large population
Rising rural prosperity
Growth in market
Effectiveness of communication
It penetration in rural india
Impact of globalization

KEY POSITIVES
Increasing competition
Infrastructure
Unorganised threat
KEY NEGATIVES
physical distribution and channel distribution

underdeveloped people and under developed market

lack of proper physical communication facility

many dialects and languages
 

CHALLENGES OF FMCG COMPANIES IN RURAL SECTOR
Low level of literacy

low per capita incomes 

logistics, storage, handling and trans..................[:=> Show Contents <=:]



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