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COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
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et. This will burden its resources in terms of ad spend and brand-building. Creating brand recall and building market share in new products are ITCs key challenges. Export ban and rising crop prices pose a threat for its agri-business, taxing its margins.
OVERALL STRATEGY
HUL
ITC

HUL always believes in customer friendly products with major emphasis on low cost overall without compromising on the quality of the product.
They are leveraging the capabilities and scale of the parent company and focusing on the value of execution.
The entire product portfolio is also being tweaked to..................[:=> Show Contents <=:]



COMPETATIVE STRATEGY OF HUL VS ITC


Posted by: smart paper boy
Created at: Friday 05th of August 2011 12:03:30 AM
Last Edited Or Replied at :Friday 05th of August 2011 12:03:30 AM
product strategy of fmcg companies , comparision hul and itc, cost leadership by itc , hul marketing strategy ppt 2011, comparison betwen hul and itc pdf , ppt on competitors analysis for hul, pricing strategy of hul and itc , ppt of the price of hul product, list of hul and itc products , brand loyalty project, compare the strategies of fmcg companies , business strategy of hul, itc or hindustan unilever ltd which is better , general project suggestions for hul, hul strategy vs itc strategy , hul vs itc marketing, marketing strategy of hul vs itc , price quality strategy of itc, marketing strategy of hindustan unilever limited , create a leadership strategy of hul,
HULs growth drivers.
ITCs backward integration to ensure that its products pass efficiently from the farms to consumers has helped it to cut down supply and procurement costs. ITCs non-cigarette FMCG business leverages the large distribution network the company has developed by selling cigarettes over the years. A rich product mix, along with ramp-up of investments in its new sectors, will be instrumental in charting ITCs growth path.
Conclusion
HULs up-and-running business model is a treat for investors seeking exposure in the FMCG segment. The company has delivered in the past and..................[:=> Show Contents <=:]



ROLE OF FMCG COMPANIES IN RURAL SECTOR


Posted by: projectsofme
Created at: Thursday 07th of October 2010 02:35:48 AM
Last Edited Or Replied at :Thursday 07th of October 2010 02:35:48 AM
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ted by:
PRESENTED BY ,
JYOTHI TL
2nd SEM
MBA
SIET
ROLE OF FMCG COMPANIES IN RURAL SECTOR


MEANING OF FMCG
It is an acronym for Fast Moving Consumer Goods which is defined as fast selling , low unit value consumer products normally in universal demand . This includes categories like toiletries , cosmetics and other non-durables.

Top 10 FMCG Companies
1. HINDUSTAN UNILEVER LTD
2. ITC(INDIAN TOBACCO COMPANY)
3. NESTLE LTD
4. GCMMF(AMUL)
5. DABUR INDIA
6. ASIAN PAINTS (INDIA)
7. CADBURY..................[:=> Show Contents <=:]



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